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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Ideas Workshop (Pvt) Limited, Adgroup (Pvt) Limited, Pirana Advertising (Pvt) Limited, Momentum Marketing & Communications Pvt. Ltd (formerly Dawn Communications (Pvt.) Ltd.), Creative Consultant (Pvt.) Limited, The Circuit (Pvt) Limited, The Circle Agency, Brandkey Communication (Pvt.) Limited, Difference (Private) Limited, Evernew Concepts (Pvt) Limited, Awan Brand Communications, Spider 360 Media (Pvt.) Limited, Eiman Ad Communications, Adreach Advertising, Orient Advertising (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, Midas (Pvt) Limited - LHR, Graymatter Communications, Vibrant Communications, Advertising & Information Management (Pvt) Limited (AIM), Add World Advertising Agency, MEDIAONE Communication, Communication Spot,
Suspended Clients
A&I Enterprises, National Education Foundation (Ministry of Education - Govt. of Pakistan), Six B Food Industry (Pvt) Ltd, Master City (Pvt) Ltd, Ministry of Federal Education & Professional Training - (Govt. of Pakistan), IVY Boutique, Get Technologies, The Snack Bites Company, Berrio International (Pvt) Ltd, Intelligence Bureau (Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), Govt. of Pakistan Services Hospital, DYL Motorcycle Ltd, Taha Developers, Population Census Organization - Statistics Division (Govt. of Pakistan), Multan Sultans (Pvt) Ltd, Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Telemall Corporation, G-Tide Mobiles Pakistan, Ministry of Housing & Works (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Board of Investment (Govt. of Pakistan), Metropolitan Corporation Islamabad (Govt. of Pakistan), Ministry of Interior (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Master Beverages and Foods Limited, Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Defence Production (Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), JW Tech (Pvt) Ltd, Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Raza Industries (Pvt) Ltd, Al-Siddique Developers, Al-Rauf Developers, A&I Realtor (Pvt.) Limited, Ministry of Climate Change (Govt. of Pakistan), Master Poly Plastic Industries Ltd, Emerging Innovations (Pvt.) Limited, Ministry of Foreign Affairs (Govt. of Pakistan), Ezee Travels (Pvt.) Ltd, Dynasel (Pvt) Ltd, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Master Cloth and Suiting Ltd, Ministry of Health & Special Education (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), National Council for TIBB (Ministry of Health - Govt. of Pakistan), Bikiya Industries (Private) Limited, Medtech Trading Corporation, Ministry of Environment (Govt. of Pakistan), Digicom Trading (Pvt) Ltd, Ministry of Religious Affairs (Govt. of Pakistan), Saad Akbar Developers & Builders (Pvt.) Ltd, Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Forvil Cosmetics , Capital Development Authority (CDA) (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Big Bird Foods (Pvt) Ltd, Ministry of Industries & Production (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Crescent Star Foods (Pvt) Ltd, Ministry of Petroleum & Natural Resources (Govt. of Pakistan), The Olympus Mall, Ministry of Women Development (Govt. of Pakistan), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Ocean Marina Gwadar, Hiba Life (Pvt.) Limited, Master Ballpoint Pen Industries (Pvt) Ltd, Premier American School, Master Sanitary Fittings Industries Ltd, Ministry of Water & Power (Govt. of Pakistan), B4U Soft (Pvt.) Limited, 6th Sense Marketing (Pvt.) Limited, Privatisation Commission (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Health Education Cell (Ministry of Health - Govt. of Pakistan), Ministry of Planning, Development & Reform (Govt. of Pakistan), Govt. of Pakistan Employees Housing Foundation, Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), I.S Abbac International (Pvt) Ltd, National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Ministry of Dairy Development (Govt. of Pakistan), Ministry of Communications (Govt. of Pakistan), Ministry of Railways (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), EHFPRO, Ministry of Textile Industry (Govt. of Pakistan), Evacuee Trust Poperty Board (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Pakistan Bait-ul-Mall, Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Aala Dawakhana, MAB Builders, Origins, Federal Board of Revenue (FBR), Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Chimera (Pvt.) Ltd., Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Master Tiles & Ceramic Industries Ltd, Enem Estates, Fast Marketing Consultants (Pvt) Ltd,