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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Brandkey Communication (Pvt.) Limited, Evernew Concepts (Pvt) Limited, Sound & Vision Private Limited, Pirana Advertising (Pvt) Limited, Advertising & Information Management (Pvt) Limited (AIM), Adreach Advertising, Add World Advertising Agency, Vibrant Communications, Orient Advertising (Pvt) Limited, Awan Brand Communications, Super Media Communications (SMC Pvt) Ltd, Midas (Pvt) Limited - LHR, Xander Communication (Pvt.) Ltd., MEDIAONE Communication, Adgroup (Pvt) Limited, The Circuit (Pvt) Limited, Difference (Private) Limited, Ideas Workshop (Pvt) Limited, Graymatter Communications, Eiman Ad Communications, Creative Consultant (Pvt.) Limited, The Circle Agency, Communication Spot, Spider 360 Media (Pvt.) Limited,
Suspended Clients
Ministry of Environment (Govt. of Pakistan), National Council for TIBB (Ministry of Health - Govt. of Pakistan), A&I Realtor (Pvt.) Limited, Govt. of Pakistan Employees Housing Foundation, Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ocean Marina Gwadar, Dynasel (Pvt) Ltd, Ministry of Education (Govt. of Pakistan), JW Tech (Pvt) Ltd, Taha Developers, Directorate of Hajj (Govt. of Pakistan), Raza Industries (Pvt) Ltd, Forvil Cosmetics , Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Master Beverages and Foods Limited, Privatisation Commission (Govt. of Pakistan), Medtech Trading Corporation, Al-Siddique Developers, Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Evacuee Trust Poperty Board (Govt. of Pakistan), Metropolitan Corporation Islamabad (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Multan Sultans (Pvt) Ltd, MAB Builders, Ministry of Housing & Works (Govt. of Pakistan), Ministry of Climate Change (Govt. of Pakistan), Six B Food Industry (Pvt) Ltd, Ministry of Railways (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Premier American School, Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Federal Board of Revenue (FBR), Hiba Life (Pvt.) Limited, Master Poly Plastic Industries Ltd, Origins, Ministry of Science & Technology (Govt. of Pakistan), The Snack Bites Company, Ministry of Narcotics Control (Govt. of Pakistan), National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Bikiya Industries (Private) Limited, Ministry of Population Welfare (Govt. of Pakistan), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), I.S Abbac International (Pvt) Ltd, Ministry of Energy, Power Division (Govt. of Pakistan), The Olympus Mall, Population Census Organization - Statistics Division (Govt. of Pakistan), Get Technologies, Master Tiles & Ceramic Industries Ltd, Ministry of Planning, Development & Reform (Govt. of Pakistan), Capital Development Authority (CDA) (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Aala Dawakhana, Ministry of Women Development (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), Health Education Cell (Ministry of Health - Govt. of Pakistan), Ministry of Communications (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), IVY Boutique, Fast Marketing Consultants (Pvt) Ltd, Ministry of Interior (Govt. of Pakistan), Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Pakistan Bait-ul-Mall, Ministry of Dairy Development (Govt. of Pakistan), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), National Education Foundation (Ministry of Education - Govt. of Pakistan), EHFPRO, Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Crescent Star Foods (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, A&I Enterprises, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Master Cloth and Suiting Ltd, Master Ballpoint Pen Industries (Pvt) Ltd, Ministry of Defence Production (Govt. of Pakistan), Chimera (Pvt.) Ltd., Ministry of Water & Power (Govt. of Pakistan), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Berrio International (Pvt) Ltd, Ministry of Religious Affairs (Govt. of Pakistan), Digicom Trading (Pvt) Ltd, Telemall Corporation, Federal Government Employees Housing Authority (Govt. of Pakistan), Intelligence Bureau (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), DYL Motorcycle Ltd, Convenience Food Industries (Pvt) Ltd, Enem Estates, Saad Akbar Developers & Builders (Pvt.) Ltd, Master City (Pvt) Ltd, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), Govt. of Pakistan Services Hospital, Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Master Sanitary Fittings Industries Ltd, Ezee Travels (Pvt.) Ltd, Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), G-Tide Mobiles Pakistan, Board of Investment (Govt. of Pakistan),