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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Creative Consultant (Pvt.) Limited, Add World Advertising Agency, Super Media Communications (SMC Pvt) Ltd, Adreach Advertising, Evernew Concepts (Pvt) Limited, MEDIAONE Communication, The Circle Agency, Communication Spot, Difference (Private) Limited, Spider 360 Media (Pvt.) Limited, Advertising & Information Management (Pvt) Limited (AIM), Graymatter Communications, Midas (Pvt) Limited - LHR, TNI Communications, Brandkey Communication (Pvt.) Limited, Adgroup (Pvt) Limited, Eiman Ad Communications, The Circuit (Pvt) Limited, Ideas Workshop (Pvt) Limited, Awan Brand Communications, Pirana Advertising (Pvt) Limited, Xander Communication (Pvt.) Ltd., Orient Advertising (Pvt) Limited,
Suspended Clients
Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Berrio International (Pvt) Ltd, Enem Estates, Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Master Cloth and Suiting Ltd, Chimera (Pvt.) Ltd., Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Master Ballpoint Pen Industries (Pvt) Ltd, Aspire Progressive Learning (Pvt) Ltd, Forvil Cosmetics , Ocean Marina Gwadar, Telemall Corporation, National Council for TIBB (Ministry of Health - Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Govt. of Pakistan Employees Housing Foundation, Hiba Life (Pvt.) Limited, Ministry of Science & Technology (Govt. of Pakistan), Master Beverages and Foods Limited, Intelligence Bureau (Govt. of Pakistan), Taha Developers, Ministry of Population Welfare (Govt. of Pakistan), Medtech Trading Corporation, Pakistan Bait-ul-Mall, Master Sanitary Fittings Industries Ltd, National Education Foundation (Ministry of Education - Govt. of Pakistan), MAB Builders, Capital Development Authority (CDA) (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Privatisation Commission (Govt. of Pakistan), A&I Realtor (Pvt.) Limited, EHFPRO, Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Board of Investment (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Drugs Control Organization (Ministry of Health - Govt. of Pakistan), DYL Motorcycle Ltd, Multan Sultans (Pvt) Ltd, I.S Abbac International (Pvt) Ltd, Ministry of Zakat & Ushr (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Big Bird Foods (Pvt) Ltd, The Snack Bites Company, Ministry of Interior (Govt. of Pakistan), G-Tide Mobiles Pakistan, Govt. of Pakistan Services Hospital, Premier American School, Aala Dawakhana, Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Federal Board of Revenue (FBR), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), The Olympus Mall, Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Ministry of Climate Change (Govt. of Pakistan), Ministry of Railways (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), JW Tech (Pvt) Ltd, Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Saad Akbar Developers & Builders (Pvt.) Ltd, Bikiya Industries (Private) Limited, Crescent Star Foods (Pvt) Ltd, Lahore Electric Supply Company (LESCO), Health Education Cell (Ministry of Health - Govt. of Pakistan), IVY Boutique, Ministry of Housing & Works (Govt. of Pakistan), Master Tiles & Ceramic Industries Ltd, Master Poly Plastic Industries Ltd, Population Census Organization - Statistics Division (Govt. of Pakistan), Ministry of Dairy Development (Govt. of Pakistan), Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), A&I Enterprises, National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Focus & Rulz Healthcare (Pvt.) Limited, Master City (Pvt) Ltd, Metropolitan Corporation Islamabad (Govt. of Pakistan), Digicom Trading (Pvt) Ltd, Ministry of Environment (Govt. of Pakistan), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ezee Travels (Pvt.) Ltd, Fast Marketing Consultants (Pvt) Ltd, Ministry of Defence Production (Govt. of Pakistan), Dynasel (Pvt) Ltd, Al-Siddique Developers, Evacuee Trust Poperty Board (Govt. of Pakistan), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Origins, Ministry of Communications (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Raza Industries (Pvt) Ltd, Ministry of Planning, Development & Reform (Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), Get Technologies,