Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Ideas Workshop (Pvt) Limited, Creative Consultant (Pvt.) Limited, Graymatter Communications, Orient Advertising (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, Brandkey Communication (Pvt.) Limited, TNI Communications, The Circuit (Pvt) Limited, X2O Private Limited, The Circle Agency, Awan Brand Communications, Spider 360 Media (Pvt.) Limited, Evernew Concepts (Pvt) Limited, Communication Spot, Xander Communication (Pvt.) Ltd., Add World Advertising Agency, Eiman Ad Communications, Adetude (Pvt) Limited, Advertising & Information Management (Pvt) Limited (AIM), Paragon International (Pvt.) Ltd, Midas (Pvt) Limited - LHR, Adgroup (Pvt) Limited, Adreach Advertising, Pirana Advertising (Pvt) Limited, Difference (Private) Limited, MEDIAONE Communication,
Suspended Clients
Ministry of Planning, Development & Reform (Govt. of Pakistan), Punjab Board of Information Technology (DGPR - Govt. of Punjab), Chimera (Pvt.) Ltd., Ombudsperson (Mohtasib) Punjab (DGPR - Govt. of Punjab), Lahore Women University (DGPR - Govt. of Punjab), Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Master Poly Plastic Industries Ltd, Human Rights & Minorities Affairs Department (Govt. of Punjab), Punjab Tourism Corporation - (DGPR - Govt. of Punjab) formerly Tourism Development Corporation of Punjab, Lahore Development Authority (LDA) (DGPR - Govt. of Punjab), Information Technology University - ITU (DGPR - Govt. of Punjab) of Punjab, Ministry of Parlimentary Affairs (Govt. of Pakistan), Energy Department (DGPR - Govt. of Punjab), Lahore Transport Company (LTC) (DGPR - Govt. of Punjab), Ministry of Dairy Development (Govt. of Pakistan), Quaid-e-Azam Solar Power (Pvt) Ltd (DGPR - Govt. of Punjab), Punjab Housing & Town Planning Agency (PHATA) - (DGPR - Govt. of Punjab), Taha Developers, Infrastructure Development Authority Punjab (IDAP) (DGPR - Govt. of Punjab), Master Tiles & Ceramic Industries Ltd, Dynasel (Pvt) Ltd, Punjab Mass Transit Authority (DGPR - Govt. of Punjab), Punjab Education Foundation (PEF) (DGPR - Govt. of Punjab), Punjab Board of Investment and Trade (PBIT) (DGPR - Govt. of Punjab), IVY Boutique, Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), South Punjab Forest Company (DGPR - Govt. of Punjab), Population and Welfare Department (DGPR - Govt. of Punjab), Punjab Land Record Authority (DGPR - Govt. of Punjab), Punjab Health Initiative Management Company (PHIMC) (DGPR - Govt. of Punjab), Industries, Commerce & Investment Department (DGPR - Govt. of Punjab), Master Cloth and Suiting Ltd, Director General Public Relations (DGPR - Govt. of Punjab), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Parks & Horticulture Authority Lahore (DGPR - Govt. of Punjab), Ministry of Housing & Works (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Livestock and Dairy Development (DGPR - Govt. of Punjab), Punjab Education Sector Reform Programme (DGPR - Govt. of Punjab), Ministry of Textile Industry (Govt. of Pakistan), Urban Unit (P & D) (DGPR - Govt. of Punjab), Fast Marketing Consultants (Pvt) Ltd, National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Punjab Small Industries Corporation Ltd (DGPR - Govt. of Punjab), Master City (Pvt) Ltd, Directorate General Anti Corruption Establishment (Govt. of Punjab), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Bikiya Industries (Private) Limited, National Council for TIBB (Ministry of Health - Govt. of Pakistan), Punjab Hepatitis Control Program (DGPR - Govt. of Punjab), Lahore Metropolitan Corporation (DGPR - Govt. of Punjab), Municipal Corporation Lahore (DGPR - Govt. of Punjab), Finance Department (DGPR - Govt. of Punjab), Ministry of Defence Production (Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Labour & Human Resource Department (DGPR - Govt. of Punjab), Intelligence Bureau (Govt. of Pakistan), Punjab Employees Social Security Insititute (PESSI) (DGPR - Govt. of Punjab), Punjab Arts Council (DGPR - Govt. of Punjab), Auqaf & Religious Affairs Department (DGPR - Govt. of Punjab), Telemall Corporation, Govt. College University, Faisalabad (DGPR - Govt. of Punjab), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), EHFPRO, Punjab Revenue Authority - PRA (DGPR - Govt. of Punjab), Punjab Food Authority (DGPR - Govt. of Punjab), The Snack Bites Company, Board of Revenue (DGPR - Govt. of Punjab), JW Tech (Pvt) Ltd, Ministry of Health & Special Education (Govt. of Pakistan), Thalassaemia Prevention Program (DGPR - Govt. Of Punjab), Walled City of Lahore Authority (DGPR - Govt. of Punjab), Punjab Shehr e Khamoshan Authority (DGPR - Govt. of Punjab), G-Tide Mobiles Pakistan, Irrigation Department (DGPR - Govt. of Punjab), Raza Industries (Pvt) Ltd, Specialized Health Care Department (DGPR - Govt. of Punjab) formerly Specialized Health Care and Medical Education Department (DGPR - Govt. of Punjab), Land Record Management & Information System (DGPR - Govt. of Punjab), Home Department (DGPR - Govt. of Punjab), Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), City District Govt. Faisalabad (DGPR - Govt. of Punjab), Lahore Electric Supply Company (LESCO), Punjab Information Technology Board - PITB (DGPR - Govt. of Punjab), Ministry of Youth Affairs (Govt. of Pakistan), I.S Abbac International (Pvt) Ltd, Punjab Seed Corporation (DGPR - Govt. of Punjab), Ministry of Interior (Govt. of Pakistan), Premier American School, Commissioner / Deputy Commissioner Faisalabad (DGPR - Govt. of Punjab), Literacy & Non Formal Basic Education Department (Govt. of Punjab), Special Education Department (DGPR - Govt. of Punjab), DG Health Services - Directorate General of Health Services (DGPR - Govt. of Punjab), Origins, Aala Dawakhana, Punjab Metrobus Authority (DGPR - Govt. of Punjab), Ministry of Foreign Affairs (Govt. of Pakistan), Commissioner / Deputy Commissioner Bahawalpur (DGPR - Govt. of Punjab), Get Technologies, Medtech Trading Corporation, Al-Siddique Developers, Ezee Travels (Pvt.) Ltd, Ministry of Industries & Production (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Punjab Workers Welfare Board (DGPR - Govt. of Punjab), Punjab Aids Control Program (DGPR - Govt. of Punjab), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Ministry of Information Technology (TReMU) (Govt. of Pakistan), Punjab Health Foundation (DGPR - Govt. of Punjab), Inspector General of Police Department (DGPR - Govt. of Punjab), Ministry of Railways (Govt. of Pakistan), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Local Govt. & Community Development Department (DGPR - Govt. of Punjab), University of Agriculture, Faisalabad (DGPR - Govt. of Punjab), Housing Urban Development & Public Health Engineering Department (DGPR - Govt. of Punjab), Al Rahim Retail Limited (Formerly Kapray Limited and Kapray (Pvt.) Limited), Sports Department (DGPR - Govt. of Punjab), Federal Board of Revenue (FBR), Rescue Punjab Emergency Services (Rescue 1122) (DGPR - Govt. of Punjab) (Formerly Rescue 1122 Services), National Education Foundation (Ministry of Education - Govt. of Pakistan), Water & Sanitation Agency (WASA) (DGPR - Govt. of Punjab), Master Beverages and Foods Limited, Punjab Information Commission (DGPR - Govt. of Punjab), University of Education - DGPR (Govt. of Punjab), Rawalpindi Development Authority (DGPR - Govt. of Punjab), Population Census Organization - Statistics Division (Govt. of Pakistan), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), The Olympus Mall, School Education Department (DGPR - Govt. of Punjab), Punjab Social Protection Authority (DGPR - Govt. Of Punjab), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Zellbury (Pvt) Ltd, Commissioner / Deputy Commissioner Multan (DGPR - Govt. of Punjab), Communication & Work Department (DGPR - Govt. of Punjab), Youth Affairs, Sports, Tourism and Archaeology Department (Govt. of Punjab), Punjab University (DGPR - Govt. of Punjab), Ministry of Communications (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Lahore waste Management Company (DGPR - Govt. of Punjab), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Commissioner / Deputy Commissioner Lahore (DGPR - Govt. of Punjab), Evacuee Trust Poperty Board (Govt. of Pakistan), Higher Education Department (DGPR - Govt. of Punjab), Environment Protection Agency (EPA/EPD) (DGPR - Govt. of Punjab), Ministry of Science & Technology (Govt. of Pakistan), Fatima Jinnah University (DGPR - Govt. of Punjab), Forest & Fisheries Department (DGPR - Govt. of Punjab), Big Bird Foods (Pvt) Ltd, Women Development Department (DGPR - Govt. of Punjab), Social Welfare & Bait-ul-Mal Department (DGPR - Govt. of Punjab), Multan Sultans (Pvt) Ltd, Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Punjab Human Organ Transplantation Authority (DGPR - Govt. of Punjab), Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Punjab Public Service Commission (DGPR - Govt. of Punjab), Ministry of Sports (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Commissioner / Deputy Commissioner D.G. khan (DGPR - Govt. of Punjab), Govt. of Pakistan Services Hospital, Board of Investment (Govt. of Pakistan), Pakistan Bait-ul-Mall, Ocean Marina Gwadar, Enem Estates, Sundar Industrial Estates (DGPR Govt. of Punjab), MAB Builders, Food Department (DGPR - Govt. of Punjab), Arid Agriculture University (DGPR - Govt. of Punjab), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Provincial Disaster Management Authority (PDMA) (DGPR - Govt. of Punjab), Pakistan Mineral Company (DGPR - Government of Punjab), Zakat & Ushr Department (DGPR - Govt. of Punjab), Transport Department (DGPR - Govt. of Punjab), Punjab Healthcare Commission (DGPR - Govt. of Punjab), Punjab Education Endowment Fund (PEEF) (DGPR - Govt. of Punjab), Punjab Commission on The Status of Women (DGPR - Govt. of Punjab), Metropolitan Corporation Islamabad (Govt. of Pakistan), University of Engineering & Technology (DGPR - Govt. of Punjab), National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Bahauddin Zakariya University (DGPR - Govt. of Punjab), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Lahore Division Cattle Market Management Company (DGPR - Govt. of Punjab), Technical Education and Vocational Training Authority (TEVTA) - DGPR (Govt. of Punjab), Forvil Cosmetics , Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Information & Culture Department (DGPR - Govt. of Punjab), University of Veterinary & Animal Sciences (UVAS) - DGPR (Govt. of Punjab), Crescent Star Foods (Pvt) Ltd, Privatisation Commission (Govt. of Pakistan), Ring Road Authority (DGPR - Govt. of Punjab), Commissioner / Deputy Commissioner Sahiwal (DGPR - Govt. of Punjab), Excise & Taxation Department (DGPR - Govt. of Punjab), Planning & Development Department (DGPR - Govt. of Punjab), DYL Motorcycle Ltd, Berrio International (Pvt) Ltd, Ministry of Ports & Shipping (Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), Punjab Kidney & Liver Institute PKLI - (DGPR - Govt. of Punjab), Ministry of Population Welfare (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Govt. of Punjab, Commissioner / Deputy Commissioner Gujranwala (DGPR - Govt. of Punjab), Ravi River Urban Development Authority - DGPR (Govt. of Punjab), Ministry of Climate Change (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Health Education Cell (Ministry of Health - Govt. of Pakistan), Master Sanitary Fittings Industries Ltd, Ministry of Religious Affairs (Govt. of Pakistan), Cooperatives Department (DGPR - Govt. of Punjab), Punjab Skills Development Funds (PSDF) (DGPR - Govt. of Punjab), Master Ballpoint Pen Industries (Pvt) Ltd, Agriculture Department (DGPR - Govt. of Punjab), Punjab Sports Board (DGPR - Govt. of Punjab), Fisheries Department (DGPR - Govt. of Punjab), Govt. of Pakistan Employees Housing Foundation, Health Department (DGPR - Govt. of Punjab), Hiba Life (Pvt.) Limited, Primary & Secondary Health Care (DGPR - Govt. of Punjab), City District Govt. Lahore (DGPR - Govt. of Punjab), Punjab Industrial Estates Development & Management Company - PIEDMC (DGPR - Govt. of Punjab), Govt. College University, Lahore (DGPR - Govt. of Punjab), Mines & Mineral Development Department (Govt. of Punjab),