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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
MEDIAONE Communication, Awan Brand Communications, Evernew Concepts (Pvt) Limited, The Circle Agency, Ideas Workshop (Pvt) Limited, The Circuit (Pvt) Limited, Orient Advertising (Pvt) Limited, Advertising & Information Management (Pvt) Limited (AIM), Pirana Advertising (Pvt) Limited, Graymatter Communications, Adreach Advertising, Vibrant Communications, Momentum Marketing & Communications Pvt. Ltd (formerly Dawn Communications (Pvt.) Ltd.), Brandkey Communication (Pvt.) Limited, Difference (Private) Limited, Spider 360 Media (Pvt.) Limited, Eiman Ad Communications, Creative Consultant (Pvt.) Limited, Communication Spot, Message Communications, Adgroup (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, Midas (Pvt) Limited - LHR, Add World Advertising Agency,
Suspended Clients
Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Al-Rauf Developers, Ministry of Railways (Govt. of Pakistan), A&I Enterprises, Ministry of Religious Affairs (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Federal Board of Revenue (FBR), Medtech Trading Corporation, Aala Dawakhana, Emerging Innovations (Pvt.) Limited, Taha Developers, Ministry of Sports (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Dairy Development (Govt. of Pakistan), Ministry of Interior (Govt. of Pakistan), Master Tiles & Ceramic Industries Ltd, Capital Development Authority (CDA) (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ezee Travels (Pvt.) Ltd, Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Forvil Cosmetics , Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Master Ballpoint Pen Industries (Pvt) Ltd, Population Census Organization - Statistics Division (Govt. of Pakistan), G-Tide Mobiles Pakistan, Digicom Trading (Pvt) Ltd, Chimera (Pvt.) Ltd., Fast Marketing Consultants (Pvt) Ltd, Premier American School, The Snack Bites Company, Get Technologies, The Olympus Mall, Ministry of National Food Security & Research (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), National Council for TIBB (Ministry of Health - Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), EHFPRO, Govt. of Pakistan Services Hospital, Decagon Pakistan (Pvt.) Limited, Master Sanitary Fittings Industries Ltd, Board of Investment (Govt. of Pakistan), Crescent Star Foods (Pvt) Ltd, National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Bikiya Industries (Private) Limited, Ministry of Industries & Production (Govt. of Pakistan), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), National Education Foundation (Ministry of Education - Govt. of Pakistan), Berrio International (Pvt) Ltd, Health Education Cell (Ministry of Health - Govt. of Pakistan), Hiba Life (Pvt.) Limited, Ministry of Planning Development & Special Initiatives (Govt. of Pakistan) formerly Ministry of Planning, Development & Reform (Govt. of Pakistan), Ministry of Defence Production (Govt. of Pakistan), 6th Sense Marketing (Pvt.) Limited, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Master Cloth and Suiting Ltd, Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Pakistan Bait-ul-Mall, Six B Food Industry (Pvt) Ltd, Intelligence Bureau (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Multan Sultans (Pvt) Ltd, Master Poly Plastic Industries Ltd, Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), DYL Motorcycle Ltd, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Origins, Metropolitan Corporation Islamabad (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), MAB Builders, Master Beverages and Foods Limited, Ministry of Science & Technology (Govt. of Pakistan), JW Tech (Pvt) Ltd, Ministry of Zakat & Ushr (Govt. of Pakistan), Master City (Pvt) Ltd, Ministry of Foreign Affairs (Govt. of Pakistan), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Evacuee Trust Poperty Board (Govt. of Pakistan), A&I Realtor (Pvt.) Limited, Raza Industries (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), I.S Abbac International (Pvt) Ltd, Privatisation Commission (Govt. of Pakistan), Saad Akbar Developers & Builders (Pvt.) Ltd, Al Shaheer Corporation Limited [Formerly Al Shaheer Corporation (Pvt.) Limited], Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Ministry of Climate Change (Govt. of Pakistan), Ministry of Communications (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), B4U Soft (Pvt.) Limited, Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Al-Siddique Developers, Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Telemall Corporation, IVY Boutique, Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Ocean Marina Gwadar, Enem Estates, Dynasel (Pvt) Ltd, Govt. of Pakistan Employees Housing Foundation, Ministry of Finance (Finance Division) - Govt. of Pakistan, National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan),