Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Ideas Workshop (Pvt) Limited, Difference (Private) Limited, Vibrant Communications, Advertising & Information Management (Pvt) Limited (AIM), Graymatter Communications, Admax (Pvt.) Ltd., Adreach Advertising, Creative Consultant (Pvt.) Limited, Paragon International (Pvt.) Ltd, Spider 360 Media (Pvt.) Limited, The Circuit (Pvt) Limited, X2O Private Limited, Promoters Advertising, Communication Spot, Evernew Concepts (Pvt) Limited, Message Communications, Awan Brand Communications, Midas (Pvt) Limited - LHR, Communication Power Pakistan (Pvt.) Limited, Orient Advertising (Pvt) Limited, Media Expansion Systems (Pvt.) Limited, TNI Communications, Adgroup (Pvt) Limited, The Circle Agency, 4 Square Communications (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, Add World Advertising Agency, MEDIAONE Communication, Brandkey Communication (Pvt.) Limited,
Suspended Clients
Master Cloth and Suiting Ltd, Origins, Hiba Life (Pvt.) Limited, Master Tiles & Ceramic Industries Ltd, Taha Developers, Bikiya Industries (Private) Limited, R-Sheen Fashion Paradise, Al-Siddique Developers, Berrio International (Pvt) Ltd, 6th Sense Marketing (Pvt.) Limited, Neat Foods (Private) Limited, Sundas Foundation, Master Beverages and Foods Limited, A&I Enterprises, JW Tech (Pvt) Ltd, Master Poly Plastic Industries Ltd, Aala Dawakhana, Ocean Marina Gwadar, Multan Sultans (Pvt) Ltd, Daehan Dewan Motor Company (Pvt.) Limited, Dynasel (Pvt) Ltd, Ezee Travels (Pvt.) Ltd, Metro Pakistan (Pvt.) Limited [Formerly Metro - Habib Cash & Carry Pakistan (Pvt) Ltd], Al Shaheer Corporation Limited [Formerly Al Shaheer Corporation (Pvt.) Limited], Big Bird Foods (Pvt) Ltd, Crescent Star Foods (Pvt) Ltd, Aim Hygienics (Pvt.) Limited, Gold Stone Construction (Pvt.) Ltd, Enem Estates, Master City (Pvt) Ltd, Chaudary Muhammad Akram Teaching & Research Hospital, The Snack Bites Company, Digicom Trading (Pvt) Ltd, G-Tide Mobiles Pakistan, Master Ballpoint Pen Industries (Pvt) Ltd, Telemall Corporation, The Olympus Mall, EHFPRO, IVY Boutique, A&I Realtor (Pvt.) Limited, Marwa Developers (Pvt) Limited, Medtech Trading Corporation, Forvil Cosmetics , Premier Code (Pvt.) Ltd, Urban City, Lahore Electric Supply Company (LESCO), Premier American School, Chimera (Pvt.) Ltd., MAB Builders, B4U Soft (Pvt.) Limited, Get Technologies, DYL Motorcycle Ltd, Master Sanitary Fittings Industries Ltd, Bahria Town (Pvt) Ltd , I.S Abbac International (Pvt) Ltd, Al-Rauf Developers, Saad Akbar Developers & Builders (Pvt.) Ltd, Fast Marketing Consultants (Pvt) Ltd, GK Mega City Developers (Pvt.) Limited, Emerging Innovations (Pvt.) Limited, Raza Industries (Pvt) Ltd,