Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Orient Advertising (Pvt) Limited, Adgroup (Pvt) Limited, Media Expansion Systems (Pvt.) Limited, Graymatter Communications, Sound & Vision Private Limited, Super Media Communications (SMC Pvt) Ltd, Vibrant Communications, Paragon International (Pvt.) Ltd, Admax (Pvt.) Ltd., MEDIAONE Communication, Awan Brand Communications, Ideas Workshop (Pvt) Limited, Advertising & Information Management (Pvt) Limited (AIM), 4 Square Communications (Pvt) Limited, Spider 360 Media (Pvt.) Limited, X2O Private Limited, Add World Advertising Agency, Creative Consultant (Pvt.) Limited, Difference (Private) Limited, Promoters Advertising, Communication Spot, Communication Power Pakistan (Pvt.) Limited, Message Communications, Eiman Ad Communications, Brandkey Communication (Pvt.) Limited, TNI Communications, Midas (Pvt) Limited - LHR, Adreach Advertising, The Circuit (Pvt) Limited, The Circle Agency, Evernew Concepts (Pvt) Limited,
Suspended Clients
6th Sense Marketing (Pvt.) Limited, Lahore Electric Supply Company (LESCO), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Master Poly Plastic Industries Ltd, Chimera (Pvt.) Ltd., Ministry of Textile Industry (Govt. of Pakistan), National Education Foundation (Ministry of Education - Govt. of Pakistan), Ministry of Planning Development & Special Initiatives (Govt. of Pakistan) formerly Ministry of Planning, Development & Reform (Govt. of Pakistan), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Govt. of Pakistan Services Hospital, Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Master Ballpoint Pen Industries (Pvt) Ltd, Hiba Life (Pvt.) Limited, Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Board of Investment (Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Privatisation Commission (Govt. of Pakistan), Daehan Dewan Motor Company (Pvt.) Limited, Bahria Town (Pvt) Ltd , U & I Garments (Pvt) Ltd, Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), The Olympus Mall, Forvil Cosmetics , Ministry of Foreign Affairs (Govt. of Pakistan), Ministry of Climate Change (Govt. of Pakistan), Govt. of Pakistan Employees Housing Foundation, Six B Food Industry (Pvt) Ltd, Emerging Innovations (Pvt.) Limited, Digicom Trading (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, Ministry of Dairy Development (Govt. of Pakistan), Intelligence Bureau (Govt. of Pakistan), A&I Enterprises, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Dynasel (Pvt) Ltd, Raza Industries (Pvt) Ltd, Ministry of Housing & Works (Govt. of Pakistan), The Snack Bites Company, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Master Sanitary Fittings Industries Ltd, Crescent Star Foods (Pvt) Ltd, Ministry of Energy, Power Division (Govt. of Pakistan), Al-Siddique Developers, Population Census Organization - Statistics Division (Govt. of Pakistan), Neat Foods (Private) Limited, Ministry of Health & Special Education (Govt. of Pakistan), Pakistan Bait-ul-Mall, I.S Abbac International (Pvt) Ltd, Ministry of Sports (Govt. of Pakistan), Master City (Pvt) Ltd, Ezee Travels (Pvt.) Ltd, Get Technologies, Ministry of Information Technology (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), MAB Builders, DYL Motorcycle Ltd, Ministry of Religious Affairs (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), A&I Realtor (Pvt.) Limited, Bikiya Industries (Private) Limited, Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Multan Sultans (Pvt) Ltd, Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Gold Stone Construction (Pvt.) Ltd, Ministry of Railways (Govt. of Pakistan), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Enem Estates, Al-Rauf Developers, Master Tiles & Ceramic Industries Ltd, JW Tech (Pvt) Ltd, Al Shaheer Corporation Limited [Formerly Al Shaheer Corporation (Pvt.) Limited], Ministry of Education (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Ministry of Finance (Finance Division) - Govt. of Pakistan, Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Metropolitan Corporation Islamabad (Govt. of Pakistan), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Interior (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), B4U Soft (Pvt.) Limited, Ocean Marina Gwadar, Taha Developers, Medtech Trading Corporation, Origins, Fast Marketing Consultants (Pvt) Ltd, Ministry of Defence Production (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Capital Development Authority (CDA) (Govt. of Pakistan), National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Ministry of Communications (Govt. of Pakistan), Berrio International (Pvt) Ltd, Saad Akbar Developers & Builders (Pvt.) Ltd, Health Education Cell (Ministry of Health - Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Master Cloth and Suiting Ltd, Mitchell's Fruit Farms Ltd, Federal Board of Revenue (FBR), Evacuee Trust Poperty Board (Govt. of Pakistan), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), National Council for TIBB (Ministry of Health - Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Marwa Developers (Pvt) Limited, Ministry of Population Welfare (Govt. of Pakistan), Premier American School, Aim Hygienics (Pvt.) Limited, Master Beverages and Foods Limited, EHFPRO, G-Tide Mobiles Pakistan, Ministry of Industries & Production (Govt. of Pakistan), IVY Boutique, Federal Government Employees Housing Authority (Govt. of Pakistan), Aala Dawakhana, Telemall Corporation, Ministry of National Food Security & Research (Govt. of Pakistan),