Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
MEDIAONE Communication, Spider 360 Media (Pvt.) Limited, 4 Square Communications (Pvt) Limited, Awan Brand Communications, The Circle Agency, Interflow Communications (Pvt) Limited, Graymatter Communications, Media Expansion Systems (Pvt.) Limited, Super Media Communications (SMC Pvt) Ltd, Promoters Advertising, TNI Communications, Add World Advertising Agency, Adreach Advertising, Adgroup (Pvt) Limited, Admax (Pvt.) Ltd., Vibrant Communications, Message Communications, Evernew Concepts (Pvt) Limited, Communication Spot, Paragon International (Pvt.) Ltd, Difference (Private) Limited, X2O Private Limited, Communication Power Pakistan (Pvt.) Limited, Advertising & Information Management (Pvt) Limited (AIM), Brandkey Communication (Pvt.) Limited, Ideas Workshop (Pvt) Limited, The Circuit (Pvt) Limited, Creative Consultant (Pvt.) Limited, Midas (Pvt) Limited - LHR, Orient Advertising (Pvt) Limited, Eiman Ad Communications,
Suspended Clients
6th Sense Marketing (Pvt.) Limited, Crescent Star Foods (Pvt) Ltd, Pakistan Bait-ul-Mall, Mitchell's Fruit Farms Ltd, Taha Developers, Medtech Trading Corporation, Fast Marketing Consultants (Pvt) Ltd, A&I Realtor (Pvt.) Limited, Aala Dawakhana, JW Tech (Pvt) Ltd, Bahria Town (Pvt) Ltd , Emerging Innovations (Pvt.) Limited, EHFPRO, Ezee Travels (Pvt.) Ltd, Origins, Ocean Marina Gwadar, Master Beverages and Foods Limited, Digicom Trading (Pvt) Ltd, Al-Rauf Developers, Telemall Corporation, Aim Hygienics (Pvt.) Limited, MAB Builders, Berrio International (Pvt) Ltd, Daehan Dewan Motor Company (Pvt.) Limited, Marwa Developers (Pvt) Limited, Master Sanitary Fittings Industries Ltd, Dynasel (Pvt) Ltd, Get Technologies, IVY Boutique, Bikiya Industries (Private) Limited, Al Shaheer Corporation Limited [Formerly Al Shaheer Corporation (Pvt.) Limited], Master Cloth and Suiting Ltd, Enem Estates, DYL Motorcycle Ltd, The Olympus Mall, Forvil Cosmetics , Lahore Electric Supply Company (LESCO), Six B Food Industry (Pvt) Ltd, U & I Garments (Pvt) Ltd, Chimera (Pvt.) Ltd., Master Ballpoint Pen Industries (Pvt) Ltd, G-Tide Mobiles Pakistan, Gold Stone Construction (Pvt.) Ltd, Premier American School, Al-Siddique Developers, Big Bird Foods (Pvt) Ltd, A&I Enterprises, Master Tiles & Ceramic Industries Ltd, B4U Soft (Pvt.) Limited, Master City (Pvt) Ltd, Hiba Life (Pvt.) Limited, Neat Foods (Private) Limited, Saad Akbar Developers & Builders (Pvt.) Ltd, I.S Abbac International (Pvt) Ltd, Multan Sultans (Pvt) Ltd, Raza Industries (Pvt) Ltd, The Snack Bites Company, Master Poly Plastic Industries Ltd,