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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
MEDIAONE Communication, Spider 360 Media (Pvt.) Limited, Vibrant Communications, Difference (Private) Limited, Promoters Advertising, The Circuit (Pvt) Limited, TNI Communications, Orient Advertising (Pvt) Limited, Message Communications, Advertising & Information Management (Pvt) Limited (AIM), Admax (Pvt.) Ltd., Super Media Communications (SMC Pvt) Ltd, Eiman Ad Communications, Communication Spot, Evernew Concepts (Pvt) Limited, Midas (Pvt) Limited - LHR, Creative Consultant (Pvt.) Limited, X2O Private Limited, Ideas Workshop (Pvt) Limited, The Circle Agency, Adgroup (Pvt) Limited, Brandkey Communication (Pvt.) Limited, Paragon International (Pvt.) Ltd, Add World Advertising Agency, Awan Brand Communications, Adreach Advertising, Graymatter Communications,
Suspended Clients
Al-Siddique Developers, Ministry of Textile Industry (Govt. of Pakistan), Federal Board of Revenue (FBR), Metropolitan Corporation Islamabad (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Master Poly Plastic Industries Ltd, Digicom Trading (Pvt) Ltd, A&I Realtor (Pvt.) Limited, Multan Sultans (Pvt) Ltd, Ministry of Environment (Govt. of Pakistan), DYL Motorcycle Ltd, Forvil Cosmetics , Fast Marketing Consultants (Pvt) Ltd, Ministry of Interior (Govt. of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Dawlance (Pvt) Ltd, Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Master Beverages and Foods Limited, Daehan Dewan Motor Company (Pvt.) Limited, Bahria Town (Pvt) Ltd , MAB Builders, Itel Mobile Limited, B4U Soft (Pvt.) Limited, Crescent Star Foods (Pvt) Ltd, Master Tiles & Ceramic Industries Ltd, Aala Dawakhana, Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), National Council for TIBB (Ministry of Health - Govt. of Pakistan), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), The Olympus Mall, Mitchell's Fruit Farms Ltd, The Snack Bites Company, Emerging Innovations (Pvt.) Limited, Ministry of Zakat & Ushr (Govt. of Pakistan), A&I Enterprises, Taha Developers, National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Govt. of Pakistan Services Hospital, Al-Rauf Developers, Ministry of Health & Special Education (Govt. of Pakistan), Hiba Life (Pvt.) Limited, Ministry of Climate Change (Govt. of Pakistan), I.S Abbac International (Pvt) Ltd, Ocean Marina Gwadar, Ministry of Sports (Govt. of Pakistan), Saad Akbar Developers & Builders (Pvt.) Ltd, Pakistan Cricket Board (PCB), Medtech Trading Corporation, Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Dynasel (Pvt) Ltd, Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), National Education Foundation (Ministry of Education - Govt. of Pakistan), Ministry of National Food Security & Research (Govt. of Pakistan), Get Technologies, Ministry of Defence Production (Govt. of Pakistan), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Ministry of Railways (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), United Refrigeration Industries Ltd - Dawlance, Board of Investment (Govt. of Pakistan), National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Intelligence Bureau (Govt. of Pakistan), Capital Development Authority (CDA) (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Big Bird Foods (Pvt) Ltd, Neat Foods (Private) Limited, Ministry of Communications (Govt. of Pakistan), Raza Industries (Pvt) Ltd, Ministry of Education (Govt. of Pakistan), Al Shaheer Corporation Limited [Formerly Al Shaheer Corporation (Pvt.) Limited], Origins, Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Master Cloth and Suiting Ltd, Master Ballpoint Pen Industries (Pvt) Ltd, U & I Garments (Pvt) Ltd, Ministry of Finance (Finance Division) - Govt. of Pakistan, Master City (Pvt) Ltd, Health Education Cell (Ministry of Health - Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), Population Census Organization - Statistics Division (Govt. of Pakistan), EHFPRO, Enem Estates, Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Premier American School, Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Decagon Pakistan (Pvt.) Limited, Ministry of Foreign Affairs (Govt. of Pakistan), Gold Stone Construction (Pvt.) Ltd, G-Tide Mobiles Pakistan, IVY Boutique, Telemall Corporation, JW Tech (Pvt) Ltd, Master Sanitary Fittings Industries Ltd, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Pakistan Bait-ul-Mall, Ezee Travels (Pvt.) Ltd, Ministry of Ports & Shipping (Govt. of Pakistan), Marwa Developers (Pvt) Limited, Aim Hygienics (Pvt.) Limited, Evacuee Trust Poperty Board (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), 6th Sense Marketing (Pvt.) Limited, Privatisation Commission (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Ministry of Planning Development & Special Initiatives (Govt. of Pakistan) formerly Ministry of Planning, Development & Reform (Govt. of Pakistan), Six B Food Industry (Pvt) Ltd, Ministry of Dairy Development (Govt. of Pakistan), Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Govt. of Pakistan Employees Housing Foundation, Bikiya Industries (Private) Limited, Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Chimera (Pvt.) Ltd., Berrio International (Pvt) Ltd,