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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Momentum Marketing & Communications Pvt. Ltd (formerly Dawn Communications (Pvt.) Ltd.), Paragon International (Pvt.) Ltd, Spider 360 Media (Pvt.) Limited, Promoters Advertising, Graymatter Communications, Brandkey Communication (Pvt.) Limited, Add World Advertising Agency, Creative Consultant (Pvt.) Limited, Adreach Advertising, Message Communications, Ideas Workshop (Pvt) Limited, X2O Private Limited, Orient Advertising (Pvt) Limited, Adgroup (Pvt) Limited, Evernew Concepts (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, The Circuit (Pvt) Limited, MEDIAONE Communication, Midas (Pvt) Limited - LHR, Difference (Private) Limited, Communication Spot, Pirana Advertising (Pvt) Limited, The Circle Agency, Awan Brand Communications, Eiman Ad Communications, Advertising & Information Management (Pvt) Limited (AIM), Vibrant Communications,
Suspended Clients
Ministry of Narcotics Control (Govt. of Pakistan), Telemall Corporation, Intelligence Bureau (Govt. of Pakistan), Privatisation Commission (Govt. of Pakistan), Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Govt. of Pakistan Services Hospital, National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Origins, Big Bird Foods (Pvt) Ltd, Hiba Life (Pvt.) Limited, UniChampion Trading Ltd, Capital Development Authority (CDA) (Govt. of Pakistan), Al-Siddique Developers, Master Sanitary Fittings Industries Ltd, Six B Food Industry (Pvt) Ltd, Ocean Marina Gwadar, MAB Builders, Federal Government Employees Housing Authority (Govt. of Pakistan), Ministry of Railways (Govt. of Pakistan), Dynasel (Pvt) Ltd, EHFPRO, Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Communications (Govt. of Pakistan), Premier American School, Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Saad Akbar Developers & Builders (Pvt.) Ltd, Ministry of Water & Power (Govt. of Pakistan), Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ezee Travels (Pvt.) Ltd, Multan Sultans (Pvt) Ltd, Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Fast Marketing Consultants (Pvt) Ltd, The Snack Bites Company, Ministry of Health & Special Education (Govt. of Pakistan), Master Poly Plastic Industries Ltd, National Education Foundation (Ministry of Education - Govt. of Pakistan), Raza Industries (Pvt) Ltd, B4U Soft (Pvt.) Limited, Board of Investment (Govt. of Pakistan), Chimera (Pvt.) Ltd., Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Evacuee Trust Poperty Board (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Health Education Cell (Ministry of Health - Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), A&I Realtor (Pvt.) Limited, U & I Garments (Pvt) Ltd, Medtech Trading Corporation, Aala Dawakhana, Emerging Innovations (Pvt.) Limited, Gold Stone Construction (Pvt.) Ltd, Digicom Trading (Pvt) Ltd, Master City (Pvt) Ltd, Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Master Tiles & Ceramic Industries Ltd, Decagon Pakistan (Pvt.) Limited, JW Tech (Pvt) Ltd, Master Ballpoint Pen Industries (Pvt) Ltd, Berrio International (Pvt) Ltd, Crescent Star Foods (Pvt) Ltd, National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Taha Developers, Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Master Beverages and Foods Limited, Ministry of Science & Technology (Govt. of Pakistan), The Olympus Mall, Bikiya Industries (Private) Limited, Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Ministry of National Food Security & Research (Govt. of Pakistan), A&I Enterprises, Ministry of Planning Development & Special Initiatives (Govt. of Pakistan) formerly Ministry of Planning, Development & Reform (Govt. of Pakistan), Ministry of Dairy Development (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Itel Mobile Limited, Ministry of Finance (Finance Division) - Govt. of Pakistan, Federal Board of Revenue (FBR), Directorate of Hajj (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Daehan Dewan Motor Company (Pvt.) Limited, I.S Abbac International (Pvt) Ltd, Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), G-Tide Mobiles Pakistan, Enem Estates, National Council for TIBB (Ministry of Health - Govt. of Pakistan), Ministry of Interior (Govt. of Pakistan), DYL Motorcycle Ltd, Population Census Organization - Statistics Division (Govt. of Pakistan), Get Technologies, Ministry of Defence Production (Govt. of Pakistan), IVY Boutique, Ministry of Textile Industry (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), 6th Sense Marketing (Pvt.) Limited, Al-Rauf Developers, Ministry of Information Technology (Govt. of Pakistan), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Metropolitan Corporation Islamabad (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Pakistan Bait-ul-Mall, Ministry of Climate Change (Govt. of Pakistan), Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Forvil Cosmetics , Ministry of Environment (Govt. of Pakistan), Govt. of Pakistan Employees Housing Foundation, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Master Cloth and Suiting Ltd, Al Shaheer Corporation Limited [Formerly Al Shaheer Corporation (Pvt.) Limited],