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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Orient Advertising (Pvt) Limited, Pirana Advertising (Pvt) Limited, The Circuit (Pvt) Limited, Difference (Private) Limited, Xander Communication (Pvt.) Ltd., TNI Communications, Brandkey Communication (Pvt.) Limited, Adgroup (Pvt) Limited, Creative Consultant (Pvt.) Limited, Spider 360 Media (Pvt.) Limited, Add World Advertising Agency, The Circle Agency, Ideas Workshop (Pvt) Limited, Communication Spot, Adreach Advertising, Evernew Concepts (Pvt) Limited, Midas (Pvt) Limited - LHR, Super Media Communications (SMC Pvt) Ltd, MEDIAONE Communication, Eiman Ad Communications, Awan Brand Communications, Graymatter Communications, Advertising & Information Management (Pvt) Limited (AIM),
Suspended Clients
Master Poly Plastic Industries Ltd, Ministry of Science & Technology (Govt. of Pakistan), Board of Investment (Govt. of Pakistan), Master Ballpoint Pen Industries (Pvt) Ltd, Ministry of Youth Affairs (Govt. of Pakistan), Get Technologies, Ministry of Environment (Govt. of Pakistan), Directorate of Hajj (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), JW Tech (Pvt) Ltd, Crescent Star Foods (Pvt) Ltd, National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Bikiya Industries (Private) Limited, Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Metropolitan Corporation Islamabad (Govt. of Pakistan), A&I Realtor (Pvt.) Limited, Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Al-Siddique Developers, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Taha Developers, Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Telemall Corporation, Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), G-Tide Mobiles Pakistan, Forvil Cosmetics , Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Multan Sultans (Pvt) Ltd, Ministry of Petroleum & Natural Resources (Govt. of Pakistan), National Education Foundation (Ministry of Education - Govt. of Pakistan), Ministry of Dairy Development (Govt. of Pakistan), Population Census Organization - Statistics Division (Govt. of Pakistan), Master Cloth and Suiting Ltd, A&I Enterprises, Ministry of Health & Special Education (Govt. of Pakistan), Federal Board of Revenue (FBR), National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), MAB Builders, Dynasel (Pvt) Ltd, National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), IVY Boutique, The Snack Bites Company, Ocean Marina Gwadar, Ministry of Narcotics Control (Govt. of Pakistan), Govt. of Pakistan Employees Housing Foundation, Ministry of Defence Production (Govt. of Pakistan), National Council for TIBB (Ministry of Health - Govt. of Pakistan), Enem Estates, EHFPRO, I.S Abbac International (Pvt) Ltd, Ministry of Education (Govt. of Pakistan), DYL Motorcycle Ltd, Ministry of Sports (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Govt. of Pakistan Services Hospital, Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Communications (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ministry of Planning, Development & Reform (Govt. of Pakistan), Ministry of Railways (Govt. of Pakistan), Fast Marketing Consultants (Pvt) Ltd, Health Education Cell (Ministry of Health - Govt. of Pakistan), Origins, Medtech Trading Corporation, Intelligence Bureau (Govt. of Pakistan), Master City (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Chimera (Pvt.) Ltd., Hiba Life (Pvt.) Limited, Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), The Olympus Mall, Privatisation Commission (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Ezee Travels (Pvt.) Ltd, Digicom Trading (Pvt) Ltd, Aala Dawakhana, Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Focus & Rulz Healthcare (Pvt.) Limited, Master Tiles & Ceramic Industries Ltd, Evacuee Trust Poperty Board (Govt. of Pakistan), Raza Industries (Pvt) Ltd, Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Ministry of Climate Change (Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), Berrio International (Pvt) Ltd, Pakistan Bait-ul-Mall, Ministry of Interior (Govt. of Pakistan), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Premier American School, Master Sanitary Fittings Industries Ltd, Master Beverages and Foods Limited, Capital Development Authority (CDA) (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan),