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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry – Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros – Karachi, Lahore and Rawalpindi – are presently been available, while expansion plan to four other cities – Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
4 Square Communications (Pvt) Limited, Adgroup (Pvt) Limited, Adreach Advertising, Advertising & Information Management (Pvt) Limited (AIM), Awan Brand Communications, Channel 7 Communications (Pvt) Limited, Communication Spot, Creative Consultant (Pvt.) Limited, Eiman Ad Communications, Evernew Concepts (Pvt) Limited, Graymatter Communications, Ideas Workshop (Pvt) Limited, Interlink Advertising (Pvt) Limited, JWT, Linkers Communication (Private) Limited, M Communications (Pvt) Limited (Formerly Mind Communications (Pvt) Limited), MEDIAONE Communication, Midas (Pvt) Limited - LHR, Midas Communications Pakistan (Pvt.) Limited, Midas International (Pvt) Limited - Khi, Orient Advertising (Pvt) Limited, Pirana Advertising (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, The Circle Agency, The Circuit (Pvt) Limited, X2O Private Limited, Xander Communication (Pvt.) Ltd., Studio Inn Media Services (SIMS),
Suspended Clients
Aala Dawakhana, Agriculture Department (DGPR - Govt. of Punjab), Agriculture Department (Govt. of Sindh), Aids Control Program (Govt. of Sindh), Al-Siddique Developers, Benazir Bhutto Shaheed Youth Development Program (Govt. of Sindh), Berrio International (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, Board of Revenue (DGPR - Govt. of Punjab), Board of Revenue (Govt. of Sindh), Chief Minister's House / Secretariat (Govt. of Sindh), Child and Mother Nutrition Program (Govt. of Sindh), Chimera (Pvt.) Ltd., City District Govt. Faisalabad (DGPR - Govt. of Punjab), City District Govt. Lahore (DGPR - Govt. of Punjab), Coal & Energy Development Department (Govt. of Sindh), Communication & Work Department (DGPR - Govt. of Punjab), Crescent Star Foods (Pvt) Ltd, Culture Department (Govt. of Sindh), Dengue Prevention and Control Program (Govt. of Sindh), Department of Plant Protection (Ministry of Food, Agriculture & Livestock), Director General Public Relations (DGPR - Govt of Punjab), Directorate General Anti Corruption Establishment (Govt. of Punjab), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Directorate of Malaria Control Programme (Ministry of Health), Drugs Control Organization (Ministry of Health), DYL Motorcycle Ltd, Dynasel (Pvt) Ltd, Education & Literacy Department (Govt. of Sindh), EHFPRO, Enem Estates, Energy Department (DGPR - Govt. of Punjab), Environment Protection Agency (EPA/EPD) (DGPR - Govt. of Punjab), Excise & Taxation Department (DGPR - Govt. of Punjab), Ezee Travels (Pvt.) Ltd, Fast Marketing Consultants (Pvt) Ltd, Finance Department (DGPR - Govt of Punjab), Finance Department (Govt. of Sindh), Fisheries Department (DGPR - Govt. of Punjab), Food Department (DGPR - Govt. of Punjab), Food Department (Govt. of Sindh), Forest & Fisheries Department (DGPR - Govt. of Punjab), Forest & Wildlife Department (Govt. of Sindh), G-Tide Mobiles Pakistan, Get Technologies, Health Department (DGPR - Govt. of Punjab), Health Department (Govt. of Sindh), Health Education Cell (Ministry of Health), Health Services Academy (Ministry of Health), Hepatitis Prevention & Control Program (Govt. of Sindh), Higher Education Department (DGPR - Govt. of Punjab), Home Department (DGPR - Govt. of Punjab), Home Department (Govt. of Sindh), Housing Urban Development & Public Health Engineering Department (DGPR - Govt. of Punjab), I.S Abbac International (Pvt) Ltd, Industries, Commerce & Investment Department (DGPR - Govt of Punjab), Information & Archives Department (Govt. of Sindh), Information & Culture Department (DGPR - Govt. of Punjab), Infrastructure Development Authority Punjab (IDAP) (DGPR - Govt. of Punjab), Inspector General of Police Department (DGPR - Govt. of Punjab), Irrigation Department (DGPR - Govt. of Punjab), IVY Boutique, JW Tech (Pvt) Ltd, Labour & Human Resource Department (DGPR - Govt. of Punjab), Labour & Human Resources Department (Govt. of Sindh), Lahore Development Authority (LDA) (DGPR - Govt. of Punjab), Lahore Electric Supply Company (LESCO), Lahore Metropolitan Corporation (DGPR - Govt. of Punjab), Lahore Transport Company (LTC) (DGPR - Govt. of Punjab), Lahore waste Management Company (DGPR - Govt. of Punjab), Lahore Women University (DGPR - Govt. of Punjab), Land Record Management & Information System (DGPR - Govt. of Punjab), Livestock and Dairy Development (DGPR - Govt. of Punjab), MAB Builders, Marine Fisheries Department (Ministry of Food, Agriculture & Livestock), Master Beverages and Foods Limited, Medtech Trading Corporation, Ministry of Communications, Ministry of Culture & Tourism (Govt. of Sindh), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Dairy Development, Ministry of Defence Production (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Ministry of Human Rights (Govt of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Ministry of Inter Provincial Coordination (National Internship Programme), Ministry of Interior (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Ministry of Planning, Development & Reform (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), Ministry of Social Welfare (Govt. of Sindh), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Multan Sultans (Pvt) Ltd, Municipal Corporation Lahore (DGPR - Govt. of Punjab), National AIDS Control Programe (Ministry of Health), National Council for TIBB (Ministry of Health), National Education Foundation (Ministry of Education), National Energy Conservation Centre (ENERCON) (Ministry of Environment), National Highway & Motorway Police (Ministry of Communications), National ICT R&D Fund (Ministry of Information Technology), Ombudsperson (Mohtasib) Punjab (DGPR - Govt. of Punjab), Origins, Pakistan Mineral Company (DGPR - Government of Punjab), Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock), Pakistan Tobacco Board (Ministry of Commerce), Parks & Horticulture Authority Lahore (DGPR - Govt. of Punjab), Population and Welfare Department (DGPR - Govt. of Punjab), Population Welfare Department (Govt. of Sindh), Prevention & Control of Hepatitis, (Ministry of Health), Primary & Secondary Health Care (DGPR - Govt. of Punjab), Programme for National Hydropower Development (Ministry of Water & Power), Provincial Disaster Management Authority (PDMA) (DGPR - Govt. of Punjab), Provincial Disaster Management Authority (PDMA) (Govt. of Sindh), Punjab Arts Council (DGPR - Govt. of Punjab), Punjab Board of Information Technology (DGPR - Govt. of Punjab), Punjab Board of Investment and Trade (PBIT) (DGPR - Govt. of Punjab), Punjab Commission on The Status of Women (DGPR - Govt of Punjab), Punjab Education Endowment Fund (PEEF) (DGPR - Govt. of Punjab), Punjab Education Foundation (PEF) (DGPR - Govt. of Punjab), Punjab Education Sector Reform Programme (DGPR - Govt. of Punjab), Punjab Employees Social Security Insititute (PESSI) (DGPR - Govt. of Punjab), Punjab Food Authority (DGPR - Govt. of Punjab), Punjab Health Foundation (DGPR - Govt. of Punjab), Punjab Health Initiative Management Company (PHIMC) (DGPR - Govt. of Punjab), Punjab Healthcare Commission (DGPR - Govt. of Punjab), Punjab Human Organ Transplantation Authority (DGPR - Govt. of Punjab), Punjab Information Commission (DGPR - Govt. of Punjab), Punjab Information Technology Board (DGPR - Govt of Punjab), Punjab Mass Transit Authority (DGPR - Govt. of Punjab), Punjab Metrobus Authority (DGPR - Govt. of Punjab), Punjab Public Service Commission (DGPR - Govt. of Punjab), Punjab Revenue Authority (DGPR - Govt. of Punjab), Punjab Seed Corporation (DGPR - Govt. of Punjab), Punjab Shehr e Khamoshan Authority (DGPR - Govt. of Punjab), Punjab Skills Development Funds (PSDF) (DGPR - Govt. of Punjab), Punjab Small Industries Corporation Ltd (DGPR - Govt. of Punjab), Punjab Social Protection Authority (DGPR - Govt. Of Punjab), Punjab University (DGPR - Govt. of Punjab), Punjab Workers Welfare Board (DGPR - Govt. of Punjab), Quaid-e-Azam Solar Power (Pvt) Ltd (DGPR - Govt. of Punjab), Rawalpindi Development Authority (DGPR - Govt. of Punjab), Raza Industries (Pvt) Ltd, Rehabiliation Department, Provincial Disaster Management Authority - PDMA (Govt. of Sindh), Reproductive Health Project (Ministry of Health), Rescue 1122 Services (DGPR - Govt. of Punjab), Ring Road Authority (DGPR - Govt. of Punjab), School Education Department (DGPR - Govt of Punjab), Sindh Bank Ltd (Govt. of Sindh), Sindh Board of Investment (Govt. of Sindh), Sindh Coal Authority (Govt. of Sindh), Sindh Culture, Tourism and Antiquities Department (Govt. of Sindh), Sindh Education Foundation (Govt. of Sindh), Sindh Insurance Ltd (Govt. of Sindh), Sindh Revenue Board (Govt. of Sindh), Sindh Solid Waste Management Board (Govt. of Sindh), Sindh Technical Education Vocational Training Authority (STEVTA) (Govt. of Sindh), Sindh Transmission and Dispatch Company (STDC) (Govt. of Sindh), Social Welfare & Bait-ul-Mal Department (DGPR - Govt. of Punjab), South Punjab Forest Company (DGPR - Govt. of Punjab), Special Education Department (Govt. of Sindh), Specialized Health Care and Medical Education Department (DGPR - Govt. of Punjab), Sports Department (DGPR - Govt. of Punjab), Sundar Industrial Estates (DGPR Govt. of Punjab), Taha Developers, Technical Education and Vocational Training Authority (TEVTA) - DGPR (Govt. of Punjab), Telemall Corporation, Thalassaemia Prevention Program (DGPR - Govt. Of Punjab), The Olympus Mall, Transport & Mass Transit Department (Govt. of Sindh), Transport Department (DGPR - Govt. of Punjab), University of Engineering & Technology (DGPR - Govt. of Punjab), Urban Unit (P & D) (DGPR - Govt. of Punjab), Walled City of Lahore Authority (DGPR - Govt. of Punjab), Water & Sanitation Agency (WASA) (DGPR - Govt. of Punjab), Women Development Department (DGPR - Govt. of Punjab), Zakat & Ushr Department (Govt. of Sindh),