Pakistan Broadcasters Association (PBA)
Has come in place to offer optimum advantage to all stakeholders of the media industry – Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.
Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.
A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.
Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros – Karachi, Lahore and Rawalpindi – are presently been available, while expansion plan to four other cities – Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.
Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.
Suspended Agencies
4 Square Communications (Pvt) Limited, Add World Advertising Agency, Adetude (Pvt) Limited, Adgroup (Pvt) Limited, Adreach Advertising, Advertising & Information Management (Pvt) Limited (AIM), Awan Brand Communications, Communication Spot, Eiman Ad Communications, Evernew Concepts (Pvt) Limited, Graymatter Communications, Ideas Workshop (Pvt) Limited, Interflow Communications (Pvt) Limited, Interlink Advertising (Pvt) Limited, JWT, Linkers Communication (Private) Limited, M Communications (Pvt) Limited (Formerly Mind Communications (Pvt) Limited), MEDIAONE Communication, Midas (Pvt) Limited - LHR, Midas International (Pvt) Limited - Khi, Orient Advertising (Pvt) Limited, Pirana Advertising (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, The Circle Agency, The Circuit (Pvt) Limited, TNI Communications, Wahedna D'Arcy (Private) Limited, X2O Private Limited, Xander Communication (Pvt.) Ltd., Brandkey Communication (Pvt.) Limited,
Suspended Clients
Aala Dawakhana, Agriculture Department (Govt. of Sindh), Aids Control Program (Govt. of Sindh), Al Rahim Retail Limited (Formerly Kapray Limited and Kapray (Pvt.) Limited), Al-Siddique Developers, Benazir Bhutto Shaheed Youth Development Program (Govt. of Sindh), Berrio International (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, Board of Investment (Govt. of Pakistan), Board of Revenue (Govt. of Sindh), Chief Minister's House / Secretariat (Govt. of Sindh), Child and Mother Nutrition Program (Govt. of Sindh), Chimera (Pvt.) Ltd., Coal & Energy Development Department (Govt. of Sindh), Crescent Star Foods (Pvt) Ltd, Culture Department (Govt. of Sindh), Dengue Prevention and Control Program (Govt. of Sindh), Department of Plant Protection (Ministry of Food, Agriculture & Livestock), Directorate of Hajj (Govt. of Pakistan), Directorate of Information & Public Relations Department (Govt. of Khyber Pakhtunkhwa), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Directorate of Malaria Control Programme (Ministry of Health), Drugs Control Organization (Ministry of Health), DYL Motorcycle Ltd, Dynasel (Pvt) Ltd, Education & Literacy Department (Govt. of Sindh), EHFPRO, Election and Rural Development Department (DGPR - Govt. of Khyber Pakhtunkhwa), Elementary & Secondary Education Department (DGPR - Govt of Khyber Pakhtunkhwa), Enem Estates, Environment Department (Govt. of Khyber Pakhtunkhwa), Evacuee Trust Poperty Board (Govt. of Pakistan), Ezee Travels (Pvt.) Ltd, Fast Marketing Consultants (Pvt) Ltd, Federal Board of Revenue (FBR), Finance Department (Govt. of Sindh), Food Department (Govt. of Sindh), Forest & Wildlife Department (Govt. of Sindh), G-Tide Mobiles Pakistan, Get Technologies, Govt. of Pakistan Employees Housing Foundation, Govt. of Pakistan Services Hospital, Health Department (DGPR - Govt. of Khyber Pakhtunkhawa), Health Department (Govt. of Sindh), Health Education Cell (Ministry of Health), Health Services Academy (Ministry of Health), Hepatitis Prevention & Control Program (Govt. of Sindh), Home Department (Govt. of Sindh), I.S Abbac International (Pvt) Ltd, Information & Archives Department (Govt. of Sindh), Information Technology Board (DGPR - Govt. of Khyber Pakhtunkhwa), Intelligence Bureau (Govt. of Pakistan), IVY Boutique, JW Tech (Pvt) Ltd, Labour & Human Resources Department (Govt. of Sindh), Law Department (Govt. of Khyber Pakhtunkhwa), MAB Builders, Marine Fisheries Department (Ministry of Food, Agriculture & Livestock), Master Ballpoint Pen Industries (Pvt) Ltd, Master Beverages and Foods Limited, Master City (Pvt) Ltd, Master Cloth and Suiting Ltd, Master Poly Plastic Industries Ltd, Master Sanitary Fittings Industries Ltd, Master Tiles & Ceramic Industries Ltd, Medtech Trading Corporation, Ministry of Climate Change (Govt. of Pakistan), Ministry of Communications, Ministry of Culture & Tourism (Govt. of Sindh), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Dairy Development, Ministry of Defence Production (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Ministry of Human Rights (Govt of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Ministry of Inter Provincial Coordination (National Internship Programme), Ministry of Interior (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Ministry of Planning, Development & Reform (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), Ministry of Social Welfare (Govt. of Sindh), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Multan Sultans (Pvt) Ltd, National AIDS Control Programe (Ministry of Health), National Council for TIBB (Ministry of Health), National Education Foundation (Ministry of Education), National Energy Conservation Centre (ENERCON) (Ministry of Environment), National Highway & Motorway Police (Ministry of Communications), National ICT R&D Fund (Ministry of Information Technology), National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Ocean Marina Gwadar, Origins, Pakistan Bait-ul-Mall, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Pakistan Tobacco Board (Ministry of Commerce), Peshawar Development Authority - Directorate of Estate Management (Govt. of Khyber Pakhtunkhwa), Population Census Organization - Statistics Division (Govt. of Pakistan), Population Welfare Department (Govt. of Sindh), Prevention & Control of Hepatitis, (Ministry of Health), Privatisation Commission (Govt. of Pakistan), Programme for National Hydropower Development (Ministry of Water & Power), Provincial Disaster Management Authority (PDMA) (Govt. of Sindh), Public Health Engineering Department (Govt. of Khyber Pakhtunkhwa), Raza Industries (Pvt) Ltd, Rehabiliation Department, Provincial Disaster Management Authority - PDMA (Govt. of Sindh), Reproductive Health Project (Ministry of Health), Sindh Bank Ltd (Govt. of Sindh), Sindh Board of Investment (Govt. of Sindh), Sindh Coal Authority (Govt. of Sindh), Sindh Culture, Tourism and Antiquities Department (Govt. of Sindh), Sindh Education Foundation (Govt. of Sindh), Sindh Insurance Ltd (Govt. of Sindh), Sindh Revenue Board (Govt. of Sindh), Sindh Solid Waste Management Board (Govt. of Sindh), Sindh Technical Education Vocational Training Authority (STEVTA) (Govt. of Sindh), Sindh Transmission and Dispatch Company (STDC) (Govt. of Sindh), Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Social Welfare, Special Education and Women Empowerment Department (Govt. of Khyber Pakhtunkhwa), Special Education Department (Govt. of Sindh), Taha Developers, Telemall Corporation, The Olympus Mall, Transport & Mass Transit Department (Govt. of Sindh), Zakat & Ushr Department (Govt. of Sindh), Zellbury (Pvt) Ltd,
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Agencies
