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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry – Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros – Karachi, Lahore and Rawalpindi – are presently been available, while expansion plan to four other cities – Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
4 Square Communications (Pvt) Limited, Adreach Advertising, Advertising & Information Management (Pvt) Limited (AIM), Awan Brand Communications, Creative Consultant (Pvt.) Limited, Difference (Private) Limited, Eiman Ad Communications, Evernew Concepts (Pvt) Limited, Ideas Workshop (Pvt) Limited, Interlink Advertising (Pvt) Limited, Linkers Communication (Private) Limited, Midas Communications Pakistan (Pvt.) Limited, Orient Advertising (Pvt) Limited, Pirana Advertising (Pvt) Limited, Super Media Communications (SMC Pvt) Ltd, The Circuit (Pvt) Limited, X2O Private Limited, Xander Communication (Pvt.) Ltd., Partnership 3,
Suspended Clients
Aala Dawakhana, Al-Siddique Developers, Berrio International (Pvt) Ltd, Big Bird Foods (Pvt) Ltd, Chimera (Pvt.) Ltd., Crescent Star Foods (Pvt) Ltd, Department of Plant Protection (Ministry of Food, Agriculture & Livestock), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), Directorate of Malaria Control Programme (Ministry of Health), Drugs Control Organization (Ministry of Health), DYL Motorcycle Ltd, Dynasel (Pvt) Ltd, EHFPRO, Enem Estates, Ezee Travels (Pvt.) Ltd, Fast Marketing Consultants (Pvt) Ltd, G-Tide Mobiles Pakistan, Get Technologies, Health Education Cell (Ministry of Health), Health Services Academy (Ministry of Health), I.S Abbac International (Pvt) Ltd, IVY Boutique, JW Tech (Pvt) Ltd, MAB Builders, Marine Fisheries Department (Ministry of Food, Agriculture & Livestock), Medtech Trading Corporation, Ministry of Communications, Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Ministry of Dairy Development, Ministry of Defence Production (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Ministry of Foreign Affairs (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Ministry of Human Rights (Govt of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Information Technology (Govt. of Pakistan), Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Ministry of Inter Provincial Coordination (National Internship Programme), Ministry of Interior (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Ministry of Narcotics Control (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Ministry of Planning, Development & Reform (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Religious Affairs (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Ministry of Tourism (Govt. of Pakistan), Ministry of Water & Power (Govt. of Pakistan), Ministry of Women Development (Govt. of Pakistan), Ministry of Youth Affairs (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), National AIDS Control Programe (Ministry of Health), National Council for TIBB (Ministry of Health), National Education Foundation (Ministry of Education), National Energy Conservation Centre (ENERCON) (Ministry of Environment), National Highway & Motorway Police (Ministry of Communications), National ICT R&D Fund (Ministry of Information Technology), Origins, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock), Pakistan Tobacco Board (Ministry of Commerce), Prevention & Control of Hepatitis, (Ministry of Health), Programme for National Hydropower Development (Ministry of Water & Power), Raza Industries (Pvt) Ltd, Reproductive Health Project (Ministry of Health), Taha Developers, Telemall Corporation, The Olympus Mall,