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ALERT

Pakistan Broadcasters Association (PBA)

Has come in place to offer optimum advantage to all stakeholders of the media industry Broadcast Houses, Ad Agencies, and Advertiser alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.

A system operated Clearance House makes it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements. Besides the broadcast houses, it provides a protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments. In fact, it’s a win situation for all the stakeholders.

Pakistan Broadcasting Association is also awake to the fact in today’s day and time, research studies are very essential to make intelligent decisions. It was imperatively essential that a transparent and above board audience measurement system is adopted through a reliable people meter technology. MediaLogic, a company with working affiliations with top of the line international players in the field of media research, has already been entrusted with the task of TAM – Television Audience Measurement. TV rating Reports form three metros Karachi, Lahore and Rawalpindi are presently been available, while expansion plan to four other cities Peshawar, Bahawalpur, Faisalabad and Sukkur is underway.

Besides, other research doctrines such as content audit, program feedback, and measuring viewer involvement index are also being examined to be introduced in near future by PBA.

Suspended Agencies
Super Media Communications (SMC Pvt) Ltd, The Circle Agency, Graymatter Communications, Add World Advertising Agency, Midas International (Pvt) Limited - Khi, Adgroup (Pvt) Limited, The Circuit (Pvt) Limited, Eiman Ad Communications, Xander Communication (Pvt.) Ltd., Difference (Private) Limited, Awan Brand Communications, Brandkey Communication (Pvt.) Limited, Adreach Advertising, Midas (Pvt) Limited - LHR, Advertising & Information Management (Pvt) Limited (AIM), MEDIAONE Communication, Spider 360 Media (Pvt.) Limited, TNI Communications, Evernew Concepts (Pvt) Limited, Pirana Advertising (Pvt) Limited, Orient Advertising (Pvt) Limited, Creative Consultant (Pvt.) Limited, Paragon International (Pvt.) Ltd, Communication Spot, Ideas Workshop (Pvt) Limited,
Suspended Clients
The Olympus Mall, Ministry of Information Technology (TReMU) (Govt. of Pakistan), Ministry of Dairy Development (Govt. of Pakistan), Master City (Pvt) Ltd, Hiba Life (Pvt.) Limited, Raza Industries (Pvt) Ltd, Bikiya Industries (Private) Limited, Ministry of Narcotics Control (Govt. of Pakistan), Ministry of Federal Education & Professional Training - (Govt. of Pakistan), Ministry of Environment (Govt. of Pakistan), Premier American School, National Energy Conservation Centre (ENERCON) (Ministry of Environment - Govt. of Pakistan), Department of Plant Protection (Ministry of Food, Agriculture & Livestock - Govt. of Pakistan), Aala Dawakhana, Directorate of Hajj (Govt. of Pakistan), Ministry of National Health Services, Regulations & Coordination (Govt. of Pakistan), Ministry of Population Welfare (Govt. of Pakistan), Ministry of Textile Industry (Govt. of Pakistan), Ministry of Food & Agriculture & Livestock (Govt. of Pakistan), Ministry of Ports & Shipping (Govt. of Pakistan), Ministry of Planning, Development & Reform (Govt. of Pakistan), National Vocational & Technical Training Commission (NAVTTC) (Govt. of Pakistan), Lahore Electric Supply Company (LESCO), Chimera (Pvt.) Ltd., Programme for National Hydropower Development (Ministry of Water & Power - Govt. of Pakistan), Board of Investment (Govt. of Pakistan), Metropolitan Corporation Islamabad (Govt. of Pakistan), G-Tide Mobiles Pakistan, Small & Medium Enterprise Development Authority (SMEDA) (Govt. of Pakistan), Drugs Control Organization (Ministry of Health - Govt. of Pakistan), Ministry of Interior (Govt. of Pakistan), Pakistan Telecommunication Authority (PTA) (Govt. of Pakistan), Ministry of Parlimentary Affairs (Govt. of Pakistan), Ministry of Zakat & Ushr (Govt. of Pakistan), Evacuee Trust Poperty Board (Govt. of Pakistan), EHFPRO, Multan Sultans (Pvt) Ltd, Ezee Travels (Pvt.) Ltd, Ministry of Tourism (Govt. of Pakistan), Get Technologies, Taha Developers, Ministry of Religious Affairs (Govt. of Pakistan), Ministry of Health & Special Education (Govt. of Pakistan), Alternative Energy Development Board (AEDB) (Govt. of Pakistan), Ministry of Labour & Manpower And Overseas Pakistani (Govt. of Pakistan), Master Ballpoint Pen Industries (Pvt) Ltd, National Education Foundation (Ministry of Education - Govt. of Pakistan), Ministry of Sports (Govt. of Pakistan), Crescent Star Foods (Pvt) Ltd, DYL Motorcycle Ltd, National Council for TIBB (Ministry of Health - Govt. of Pakistan), Ministry of Railways (Govt. of Pakistan), Ministry of Culture, Sports & Tourism (Govt. of Pakistan), Dynasel (Pvt) Ltd, Ministry of Foreign Affairs (Govt. of Pakistan), Master Poly Plastic Industries Ltd, Big Bird Foods (Pvt) Ltd, Ocean Marina Gwadar, Telemall Corporation, Origins, Focus & Rulz Healthcare (Pvt.) Limited, Ministry of Youth Affairs (Govt. of Pakistan), Master Tiles & Ceramic Industries Ltd, Enem Estates, Pakistan Oil & Seed Development Board (Ministry of Food Agriculture & Livestock - Govt. of Pakistan), Ministry of Industries & Production (Govt. of Pakistan), Ministry of Kashmir Affairs & Northern Areas (Govt. of Pakistan), Ministry of Defence Production (Govt. of Pakistan), Ministry of Petroleum & Natural Resources (Govt. of Pakistan), Population Census Organization - Statistics Division (Govt. of Pakistan), Federal Government Employees Housing Authority (Govt. of Pakistan), Master Beverages and Foods Limited, MAB Builders, National AIDS Control Programe (Ministry of Health - Govt. of Pakistan), Federal Board of Revenue (FBR), Health Education Cell (Ministry of Health - Govt. of Pakistan), Intelligence Bureau (Govt. of Pakistan), Ministry of Climate Change (Govt. of Pakistan), Fast Marketing Consultants (Pvt) Ltd, Ministry of Water & Power (Govt. of Pakistan), Medtech Trading Corporation, I.S Abbac International (Pvt) Ltd, Master Cloth and Suiting Ltd, Ministry of Women Development (Govt. of Pakistan), Ministry of Education (Govt. of Pakistan), JW Tech (Pvt) Ltd, Forvil Cosmetics , Ministry of Communications (Govt. of Pakistan), Pakistan Bait-ul-Mall, Master Sanitary Fittings Industries Ltd, Ministry of Social Welfare and Special Education (Govt. of Pakistan), Ministry of Information, Broadcasting and National Heritage (Govt. of Pakistan), Ministry of Housing & Works (Govt. of Pakistan), Berrio International (Pvt) Ltd, Ministry of Information Technology (Govt. of Pakistan), Ministry of Science & Technology (Govt. of Pakistan), Privatisation Commission (Govt. of Pakistan), Ministry of Energy, Power Division (Govt. of Pakistan), The Snack Bites Company, Al-Siddique Developers, Govt. of Pakistan Services Hospital, Ministry of Minorities, Culture, Sports, Tourism & Youth Affairs (Govt. of Pakistan), Directorate of Malaria Control - Ministry of National Health Services, Regulation & Coordination (Govt. Of Pakistan), IVY Boutique, Govt. of Pakistan Employees Housing Foundation,